Having an extensive and varied network of companies within its parent brand, McGraw-Hill Companies was looking to build a more connected online presence that provided an easy way to navigate its resources. To best accomplish this, I worked closely with owners of the primary corporate site in order to set a design vision and establish a preliminary roadmap of how to best leverage it with its family of brands.
Over the course of design and development, I….
led design workshops to gather stakeholder expectations and build a “company persona”
worked directly with department leads including Careers, Community Outreach and Investor Relations to gain buy-in and support
recommended and implemented multimedia features not utilized by McGraw-Hill’s website prior (such as online video testimonials, database-driven content, etc)
and helped guide further development of the brand with business leads from subsidiary companies including McGraw-Hill Education, BusinessWeek and Standard & Poor’s